WINE. Luxe Announcement 

《Wine.Luxe 酒.派》雜誌於2009年在香港創刊，向來以關心和推動本港葡萄酒文化為己任。觀其大略，自2008年政府寬免葡萄稅起，品味葡萄酒風氣在香港越吹越熾，及一系列葡萄酒銷售及相關行業得以迅速澎脹，是無可辯爭的事實。然而，08年免稅政策對業界所帶動的正面效益，仍欠缺全面及數據化的分析。所以《Wine.Luxe 酒.派》在2011年4月著手進行為期一年的「港人葡萄酒銷費模式調查」，向2000名受訪者進行問卷訪問。《Wine.Luxe 酒.派》希望調查的數據結果與分析，能有助政府制定長遠推動葡萄酒業發展的政策，及為各葡萄酒相關行業在業務規劃時提供重要參考。

中國內地的經濟發展突飛猛進，人民生活水平不斷提升的同時，對生活品味也日漸有所追求。因此，葡萄酒文化近年也在中國遍地開花。有見及此，《Wine.Luxe 酒.派》把握香港作為亞洲葡萄酒集散中心的優勢，積極開拓中國市場，為國內一眾愛酒之士帶來高質、時尚、及時的葡萄酒資訊。經過一年的艱苦籌備，《Wine.Luxe 酒.派》正式於北京及上海設立合資企業：酒派時尚國際文化傳播（北京）有限公司，而《Wine.Luxe 酒.派》中國版亦將於6月正式向內地廣大讀者見面！，《Wine.Luxe 酒.派》也會一如以往，在中國進行葡萄酒相關調查，以茲政府、

-《Wine.Luxe 酒.派》雜誌總編輯兼行政總裁蕭乃新先生

-《Wine.Luxe 酒.派》中國版執行董事蘭曉明先生

時間：下午4時30分至

WINE Luxe establishes itself as the Most Influential Wine Magazine in Town

Ever since its launch, “WINE Luxe” has served as one of the most important magazines for wine lovers and wine professionals. Entering the first quarter of 2011, WINE Luxe is proud to announce a list of its collaboration partners as well as report on the latest developments of “WINE Luxe Challenge – Monthly Blind Tasting Competition” in a bid to become the most influential wine magazine in Hong Kong!

Powerful alliance: Yahoo!, HKSA, HKWJA, HOFEX, Restaurant & Bar HK 2011, WINE by the Glass Restaurant Awards 2011

“WINE Luxe” has officially entered a collaboration with Yahoo! Starting from April, key extracts of “WINE Luxe” magazine content and “WINE Luxe Monthly Wine Activities” will be published in Yahoo! Style, to let more wine lovers and even global Internet surfers access more and newer wine information in greater detail. In addition, WINE Luxe has also become the official magazine and collaboration partner with Hong Kong Sommelier Association (HKSA) and Hong Kong Wine Judges Association (HKWJA). And in the forthcoming key events to be held by the food and beverage industry this year, including HOFEX 2011 in May and Restaurant & Bar HK 2011 in September, WINE Luxe has been appointed the official wine media. Later in the year, WINE Luxe will also participate in and jointly organize the “WINE by the Glass Restaurant Awards 2011”, to be held for the first time ever!

Best recommendation: “WINE.Luxe Challenge”for All the WINE Lovers

We will also be partnering with HKSA for our monthly blind tasting challenge “WINE Luxe Challenge”. For each of these occasions, HKSA will nominate professional sommeliers to preside over the judging panel.  We will also provide more opportunities for our readers and Yahoo! Style members to participate in the event. From April onwards, a special segment for readers will be incorporated into monthly blind tasting challenge. Following the judgment of professional sommeliers, everybody will have the opportunity to personally take part in the blind tasting challenge and share their views with them.  Besides considerable coverage of the entire blind tasting challenge in WINE Luxe, details of the event will also be reported in Yahoo! Style to keep everyone aware of our choice wine selection each month! 

Most extensive distribution network: Fortress, Wellcome,Wellcome Super Store, Marketplace by Jason’s 

Starting with this issue, “WINE Luxe” will be available at more distribution points. Indeed, we have moved into Fortress, Wellcome, Wellcome Super Store and Marketplace by Jason’s, so everyone will be able to pick up a copy of “WINE Luxe” anytime from over 300 distribution points and keep themselves abreast of developments in the wine market!.

Latest development: “WINE Luxe” iPhone App

 “WINE Luxe” is now striving to develop different electronic media platforms. Besides its website www.wine-luxe.com and Facebook Fans Page, efforts are being undertaken to create mobile phone platforms. Through iPhone App, we will be providing the fastest, newest and most recent wine information, and you can read every issue of “WINE :Luxe” on iPhone and iPad!

It’s confirmed that we will officially hold our launch party for “WINE Luxe iPhone App” at HOFEX 2011 in the afternoon on 11 May. Celebrities and wine professionals will turn up for this event, which is likely to be the talk of the town!     

International wine commentator and Master of Wine Tim Atkin joins WINE.Luxe as Contributing Editor

國際頂級酒評家 英國著名葡萄酒大師Mr. Tim Atkin MW 2011正式加盟《WINE.Luxe酒.派》

作為本港最重要及具影響力的葡萄酒雜誌之一，《WINE.Luxe酒.派》一直受到葡萄酒業界及愛酒人士的歡迎與肯定；踏進2011年，我們將力求為讀者提供更具質素及專業的內容，致力加強專業的編輯、顧問及寫作團隊，更將積極邀請世界各地的頂級精英加入！新年伊始，我們便馬上為大家帶來天大的喜訊 - 國際知名頂級酒評家、英國享負盛名的葡萄酒大師Mr. Tim Atkin MW，由今年一月起正式成為《WINE.Luxe酒.派》的Contributing Editor！

葡萄酒大師Mr. Tim Atkin MW是英國當今最知名的酒評家之一，具有超過26年評酒、品酒、教學及廣播經驗，其葡萄酒評論及寫作不計其數，他的作品定期於The Times, The Observer, The Guardian, Decanter, The Wine Spectator, Saveur, The World of Fine Wine以及The Economist’s Intelligent Life等國際性報章及雜誌刊登；Tim亦定期為英國BBC 1台的“Saturday Kitchen” 節目作為葡萄酒顧問。此外，Tim多年來亦贏得包括五年的 Glenfiddich Wine Writer Award、2007年的International Wine & Spirit Competition - Communicator of the Year、2007年的World Food Media Awards - Best Drink Journalist、2009年的Louis Roederer International Wine Columnist of the Year等超過25個獎項！Tim於2001年正式通過Master of Wine考試，其論文更贏得Robert Mondavi Award。

除定期撰寫酒評及專欄外，Tim亦推出個人網站www.timatkin.com，以及出相關著作包括《Chardonnay》以及《Vins de Pays d'Oc》等。作為世界知名的酒評家，Tim每年均獲邀參與全球各國包括英國、法國、美國、阿根庭、西班牙、南非、智利及澳洲的葡萄酒品評工作，更是在英國舉行的世界最具規模及最嚴謹的矇瓶試酒大賽International Wine Challenge的聯席評審主席，更是2010 Hong Kong International Wine & Spirit Competition的海外評審！

事實上，Tim在全球的“粉絲”眾多，在香港的擁   亦為數不少，今次Tim正式登陸香港，實在是本港甚至亞洲地區葡萄酒業界及愛酒人士新年的第一個喜訊！Tim表示：「     我對於參與WINE.Luxe的工作感到非常興奮，尤其現在香港已成為全球葡萄酒市場的中心！」今次亦是Tim首次與亞洲地區的媒體合作，更是首次參與華文葡萄酒雜誌，他表示將以《WINE.Luxe酒.派》為基礎，積極推廣其葡萄酒文化理念至中國以及亞洲地區。
香港作為亞洲最重要的葡萄酒貿易中心，在今後絕對需要更多國際性的葡萄酒資訊以及視野！《WINE.Luxe酒.派》作為香港甚至大中華市場的標誌性葡萄酒刊物，能邀請到葡萄酒大師Mr. Tim Atkin MW的參與，實在是萬分榮幸！在未來的日子，大家不但有機會讀到大師的作品，我們更會邀請他親自來港舉行不同的葡萄酒展及研討會，更會邀請他親自參與作為我們《WINE.Luxe酒.派》的葡萄酒評審主席！我們未來一年的計劃亦將陸續推出，大家定必要拭目以待！

WINE Luxe, one of Hong Kong’s most important and influential wine magazines, is delighted to announce that the international wine commentator and UK Master of Wine Mr. Tim Atkin MW has joined the magazine as its Contributing Editor.

Atkin is one of the most respected wine critics in the UK, with 26 years’ experience as a writer, taster, presenter and broadcaster. His work has been published in The Times, The Observer, The Guardian, Decanter, The Wine Spectator, Saveur, The World of Fine Wine and The Economist’s Intelligent Life. Tim also appears regularly on BBC One’s Saturday Kitchen as a wine expert. He has won more than 25 awards for his opinionated, independent journalism including the Glenfiddich Award on five occasions, the International Wine & Spirit Competition’s Communicator of the Year (2007), The World Food Media Awards’ Best Drink Journalist (2007) and the Louis Roederer International Wine Columnist of the Year (2009). He passed the Master of Wine exam at the first attempt in 2001, winning the Robert Mondavi Award for the best set of theory papers.  

Besides writing wine columns and publishing his own website (www.timatkin.com), Atkin has authored two books – Chardonnay and Vins de Pays d’Oc – and contributed to a dozen others. A respected taster, he has judged in the UK, France, the USA, Argentina, Spain, South Africa, Chile and Australia. Atkin is the co-chairman of the International Wine Challenge, the world’s most rigorously judged blind tasting competition, and was the overseas judge at the 2010 Hong Kong International Wine & Spirit Competition.

Tim has a growing worldwide following, both through his columns and his website. The fact that he will now be writingnd tasting for us is great news for Asian wine lovers. Atkin added: “I am thrilled to be joining the magazine, especially at a time when Hong Kong is becoming the centre of the fine wine world. ”

This is Atkin’s his first collaboration with an Asian publication. As well as contributing to the magazine, he will visit Hong Kong on a regular basis to take part in wine fairs and seminars and to join the tasting panel at Wine.Luxe.