A remarkable wine label often bring a fantasy to the drinkers and add value to the wine. The most appealing example goes to Chateau Mouton Rothschild, which will collaborate with different artist to design a new wine label to each vintage. This generates high expectations in the market every year, and has also succeeded in integrating wine and art.
Recently, Mr. Leiji Matsumoto, the original author of The Galaxy Express 999, has developed a new project named "名將銘酒47撰", which brought together a number of Japanese comic artists to create a thematic Sake label, incorporating a number of characters with fatal enchantment and detailed settings. The project aims to create a unique Sake made by brewers from 47 Prefectures and shared among all of them. Matsumoto eagers to the Japanese animation culture to all over the world through the project, as well as promoting the Sake culture!
Hong Kong has always been regarded as a desert of culture, and perhaps this new project may give you a novel recognition. In recent days, a project was initiated by a Japanese izakaya skewer restaurant心燒食堂, bringing together 12 Hong Kong local comic writes, including Siu Hak, Little Thunder, Au-Yeung Ying Chai, Mandy Cat, John Ho, etc, each designed a label which depicts their passion in Sake. The Sake is a Junmai Daiginjo made by Hakusen shuzou of Gifu Prefecture. I have personally tasted it in "Sake Fest 2017". It is floral-dominant supported by pronounced fruit aromatics, elegant and typical “Fragrant” styled. I am proud of Hong Kongers who put so much efforts in integrating the local culture and Japan Sake culture. I think it as a sign of the growing interest of Japanese Sake in Hong Kong market.
一個與別不同的酒標，往往會為飲家帶來幻想，也增加酒的收藏價值。Chateau Mouton Rothschild 每年也會和不同藝術家合作，設計不同酒標，市場往往對酒標充滿期待，每年的酒標成為酒莊標記，而這個文化也成功把酒和藝術融合。
或許這個項目會令各位改觀。近日<心燒食堂>將推出全新項目，聯合十二名香港本地知名插畫家，包括小克、門小雷、歐陽應齊、文地貓、JOHN HO等，各自設計一款酒標。以本地插畫創作結合日本酒，每個酒標都賞心悅目，帶出各人對清酒的熱愛。清酒來自岐阜縣白扇酒造的純米大吟釀， 筆者曾在<清酒祭2017>率先試飲，花香主導，水果香為副，入口優雅，是典型薰酒風格。這項目集合眾多香港知名插畫師，為清酒文化努力，筆者對香港能作出這個創新的港日清酒文化項目深感自豪，也是香港對日本酒市場越來越重視的回應。