Every early October, Hiroshima Prefecture will hold a spectacular sake festival called “広島西条酒まつり”with 300,000 attendance. I have the privilege of experiencing the fest this October. Not only all the sake lovers, but the breweries, shops, and even factories will join the fest, which crowded the venue and nearby street.
There are various kinds of snack stalls in the venue. In a corner called “酒広場”, you are allowed to taste sake from over 1000 distinct breweries at only 2000 yen, all free flow! Some sake lovers would prepare their own food to pair with all those sakes, and expect to spend a whole day in the venue. Certainly with such a huge number of admission, some premium sake like “Koshinokanbai” is in limited supply. The venue was so packed and it was nice to feel the enthusiasm of the sake lovers, and even got familiar with some of them.
The place we spent a whole day is in fact a street called “西条酒藏通” where many sake breweries located, such as Kamotsuru, Kamoizumi, Kirei, etc. The breweries are open to public, in which thoughtful programs are arranged for both adult and children such as concerts, rituals, etc. There are fantastic food made of sake such as sake hotpot, Daiginjo ice-cream and cakes. It was such a wonderful sake feast that everyone would enjoy.