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Wine.Luxe Magazine
Jul 26, 2017

LOEWE x Paula’s Ibiza Summer Collection



The passionate summer is blooming right now, are you expecting numerous splendid events to release the heat! You might yearn for a sunny and beach holiday in Mediterranean countries in your mind. Even the holiday is not planned attentively, you can purchase vibrantly colourful clothes and accessories at this season, and spend an unforgettable summer!


LOEWE, the Spanish prestigious fashion house has already launched a capsule collection that collaborated with Paula’s Ibiza. Besides inheriting the flamboyant colour tones, Jonathan Anderson, the LOEWE creative director applied the original chic and fancy prints to exude the dreamy Bohemian charisma of Ibiza.


Paula’s Ibiza is an iconic boutique in 1970s, which was co-founded by German artist Armin Heinemann. The atmosphere of that era suffused with the attitudes of unrestrainedness and seeking optimism and happiness. Through Jonathan’s wonderful imagination, he matches

the enchanting sceneries, the comfortable and lively mood with nature-inspired floral

prints and exuberant colours — echoes with the ingenious design of Paula’s Ibiza and the

desirable lifestyles of the bustling urban people.


This attractive capsule collection also carries out the core values of LOEWE — functionality, modernity and superior craftsmanship, and showcase inside the collection consists of one-of-a-kind tops, skirts, dresses, accessories (including the hit item in recent years — Puzzle Bag) and even towels and espadrilles. The LOEWE x Paula’s Ibiza Summer Collection is the best choice for ladies to shine their free-spirit and passionate charisma when they hang out or having vacation. The LOEWE x Paula’s Ibiza Summer Capsule is available at JOYCE Central store now.





西班牙殿堂級時尚品牌LOEWE亦早已推出一款聯同Paula's Ibiza合作的Capsule Collection,系列除了會繼承LOEWE亮麗色調,創作總監Jonathan Anderson還會引用Paula's Ibiza原創的時髦風格和花俏印花,散發著Ibiza島的波希米亞氣質。

Paula’s Ibiza是70年代傳奇時裝店,由德國出生的藝術家Armin Heinemann創辦。當時的環境氣氛都彌漫著一股無拘無束,嚮往樂觀快樂的心態,Jonathan透過豐富的聯想,把大自然主題花卉圖案,趣意盎然色彩繽紛來配合Ibiza島的風光明媚、愜意熱鬧兼容的情調,同時呼應Paula’s Ibiza的玩味設計和我們繁忙都市人渴求的理想生活態度。


這個Capsule Collection更貫徹LOEWE功能性、現代性和卓越工藝,均展現在上衣、裙、連身裙、手袋(包括近年大熱Puzzle Bag),甚至毛巾和帆布便鞋,非常適合女士在今個夏日出外或渡假時展現自由熱情魅力。所有LOEWE x Paula’s Ibiza Summer Collection均在中環Joyce旗艦店獨家發售。


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